One of the simplest ways to advertise any event to a large group of people if you are not massively 'tech-savvy', is through the social networking site, Facebook.
Having secured a great location and a date, I went ahead and produced an event page 'Lets Grow The Metro' which informed my friends and colleagues that my kooky idea was materialising and invited them all to come and take part.
Copy-paste the link below into your web browser to see the Facebook event:
http://www.facebook.com/profile.php?id=502412489&ref=profile#/event.php?eid=57900946796&ref=mf
FROM:

TO:

Unbeknownst to me, I had left the event 'public' which meant it was easily accessible to anyone on the whole of the global Facebook site. One weekend, I recieved a phone call from an unsaved number...
To cut a long story short, someone from The Metro Newspaper had stumbled upon my open event on Facebook by chance and wanted to run a story on it! I was interviewed over the phone and photographed in a local park looking very posed holding my MetGro pieces, smiling awkwardly whist sitting in wet soil and dog poo... it was all very surreal but I thought it would be a great way to attract publicity around London for my event. Talk about publically engaged work!
The Metro newspaper is read by over 4 million people a day! I knew I was bound to get some interest/feedback from this! I also thought that it might be worth scanning the article about my event and printing THAT on seed paper too, so it all becomes wonderfully cyclical... maybe I am getting carried away with wanting to print things on seed paper... hmm.
The article was published in the 10th year anniversary addition on 16th March 2009.

Here is the link to the article on their website:
http://www.metro.co.uk/weird/article.html?How_to_grow_your_own_Metro&in_article_id=581314&in_page_id=2&in_a_source=
A whole article about me!
On page 3... which amused friends and family for a good few days after it was published! As you can see, it is very staged and false... The cynical side of me says the Metro wanted to run it on this 10th year addition because it shows an ecologically-minded newspaper and reinforces their desire to see their paper recycled... If I had used any other newspaper, they would not have picked up on the story because really, it's free advertising for The Metro.
Still, it's funny how things turn out!
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