Pun-tastic Posters

During the run up to my MetGro event, I designed and produced posters and flyers to hand out and display in and around the JWT buildings, to encourage more people to come along and take part in planting my wildflower seed infused Metro newspapers. I art directed them using the Metro as my inspiration, using appropriate fonts which echo the newsprint and also funny puns which newspapers tend to find in titles to capture the public's attention. I wanted the people who would be reading these posters to feel that my event would be a fun and interesting project in which to take part, not a formal art event/happening. I needed to engage the public through these posters and what better way than making people smile.
Here are the two final designs for the A2 posters I printed and used during the week leading up to my event on the 20th March 2009.