Pun-tastic Posters

During the run up to my MetGro event, I designed and produced posters and flyers to hand out and display in and around the JWT buildings, to encourage more people to come along and take part in planting my wildflower seed infused Metro newspapers. I art directed them using the Metro as my inspiration, using appropriate fonts which echo the newsprint and also funny puns which newspapers tend to find in titles to capture the public's attention. I wanted the people who would be reading these posters to feel that my event would be a fun and interesting project in which to take part, not a formal art event/happening. I needed to engage the public through these posters and what better way than making people smile.
Here are the two final designs for the A2 posters I printed and used during the week leading up to my event on the 20th March 2009.

1 Knightsbridge Green-house

A week before the event, having thought about ways to spark interest in my event, I decided to build a small greenhouse on the roof terrace of 1 Knightsbridge Green, London.
This was for two reasons-

1. To create a ready-made sculpture piece which would trigger interest in the building when people use the canteen or go outside pre-event, and also to act as a formal art installation post- event. It will therefore act as a small see-through gallery where people can check the progress of their seedlings.

2. Practically, it will also act as a warm area for the seeds to germinate once the event is over and the Metgros are planted but will protect the plant pots from wind, frost and clumsy people...

Here are some images of my greenhouse!

In this last photo, you can clearly see the illuminated "HA" of the famous London store, Harrods.

The greenhouse worked really well in provoking interest in my event during the week leading up to it. It also worked as an empty installation where this small, fragile greenhouse is juxtaposed against the large surrounding office buildings.
It could be read as a greenhouse waiting for someone to take initiative and use the free growing space in the heart of the city, or an empty growing opportunity, symbolising the London city worker's neglect of nature. On one hand it is optimistic, waiting, full of growing promise. On the other hand, it is delicate, easily damaged and ready to blow away with one large gust of wind. Whichever way you read this initial stage of my event, I have provided the perfect environment for my Metgro seeds to grow and develop into a wildflower garden.
Now, all I need is a successful event and time.